Digital Marketing Types

1. Web page

Frequently, your website serves as the base for your digital marketing initiatives. Brands and organizations host material on websites and distribute it through various channels. Most of your digital marketing initiatives will lead back to your website, where a conversion is anticipated and monitored—for instance, downloading a file, ordering a good or service, etc.

2.content marketing.

The foundation of your entire digital marketing approach is content development. Regardless of whether your content marketing plan is written down, you are still producing material to educate, amuse, motivate, or persuade your customers through different means. Text (blog posts), movies, photos, infographics, podcasts, slide decks, and ebooks are a few of the most popular content formats.

3. Search engine marketing (SEO)

Your content marketing efforts benefit from SEO’s jetpack effect. To increase your website’s visibility in search engine result pages (SERPs) for your desired keywords, SEO entails both on-page and off-page activity. Most SEO used to be text-based, but in recent years voice search has become more popular. As a result, your SEO efforts need to take a conversational approach.

4. Online Marketing

The term “digital advertising” serves as a catch-all for many online advertising tactics. Cost-per-click (CPC) and cost-per-mille (CPM), or per thousand impressions, are the two most used pricing/bidding mechanisms for digital advertising. Search engine marketing (SEM), display advertising, native advertising, social media advertising, and programmatic advertising are typical forms of digital advertising.

5. Email Marketing

Maintaining a database of cold and warm contacts and sending them email alerts about your brand, products, and services is an email marketing practice. It is an excellent way to keep in touch with your audience regularly. Email marketing can help increase your subscriber base, bring in new clients, keep hold of old ones, advertise sales, and share content.